The WetFeet Insider Guide to Careers in Advertising and Public Relations
In The WetFeet Insider Guide to Careers in Advertising and Public Relations, you will learn:
- How new ad and PR campaigns are developed
- How an agency wins new business
- What forces are currently driving the Advertising and PR industries
- Which are the top agencies and what they're doing now
- How to shine in your interviews
- What to expect in terms of salary and hours per work week
- What people are talking about when they refer to CPM, GRP, PSA, and TRP
To read more about the printed book, click the link below.
To read about the eBook, click on link.
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WetFeet Insider Guide to Careers in Biotech & Pharmaceuticals
Looking for work in an industry with a potent and promising future? Consider the biotech and pharmaceutical industries. Demand for drugs is growing, fueled by an aging global population and blossoming international markets. And so is the market for skilled professionals in these industries. This indispensable resource from the career experts at WetFeet will give you a practical introduction to these promising industries.
Turn to this WetFeet Insider Guide for -
- The latest forces driving change in these industries.
- A primer on the product development cycle (it can take more than a decade to take a new drug to market).
- A run-down of opportunities available to undergraduates and MBAs-from sales and marketing to engineering and science.
- Profiles of 21 of the biggest pharmaceutical and biotechnology companies, including financial and personnel highlights and recent milestones.
- Profiles of nine people currently working in the industry.
- Information on the recruiting process and how it varies for different types of candidates.
- Specific tips on landing a job.
To read more about the printed book, click the link below.
To read about the eBook, click on link.
You will be transferred to the Blish web site.
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Enter the BlishID: 56128
WetFeet Insider Guide to Careers in Human Resources
Long considered a support role, human resources has taken on an increasingly strategic dimension in the world of business as managers have recognized employees as a source of competitive advantage in recent years. Companies like Southwest Airlines, Nokia, Intel, The Container Store, Edward Jones, and others have shown that HR practices that create supportive environments for employees and strong corporate cultures can lead to superior returns for shareholders by being more innovative, efficient, and productive than their peers. If you have a high emotional intelligence quotient, can keep your cool when others are losing theirs, and understand the link between human capital and business strategy, HR may be the field for you.
Turn to this WetFeet Insider Guide to explore
- How the HR field has evolved over the last few decades.
- The hiring outlook and industry trends, including the growing need for people with business backgrounds.
- The different jobs available, along with salary ranges for each, from labor relations manager to recruiter to VP of HR.
- The pros and cons of working in HR.
- What to expect from and how to shine in your interviews.
- HR jargon to help you talk the talk in your interviews.
To read more about the printed book, click the link below.
To read about the eBook, click on link.
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WetFeet Insider Guide to Careers in Accounting
Solitary bean counters, their backs hunched and brows furrowed in concentration as they pore over accounting ledgers . . . if this is what you picture when you think of accounting, you're probably not alone. "Ever changing" and "quickly evolving" are not phrases that immediately come to mind. But in the last decade the accounting industry has undergone not just one, but several massive upheavals against a backdrop of constant industry consolidation. And, yet, despite the scandals, now is not a bad time to be looking for an entry-level job in accounting. Clients need accountants in bad times as well as good, and accounting firms always need warm bodies to do the work. And, accounting can provide an excellent grounding in business fundamentals.
Turn to this WetFeet Insider Guide to explore -
- How recent scandals have affected the Big Four accounting firms and their employees.
- Alternatives to the Big Four for those looking to start a career in accounting.
- Other smaller industry players that line up behind the Big Four.
- A typical day in the life of a staff or senior audit accountant and a staff tax accountant.
- Detailed descriptions of career paths of accounting professionals actually working in the industry now.
- The lifestyle, hours, and compensation you can expect from an accounting career.
- What industry professionals like and dislike about the work.
To read more about the printed book, click the link below.
To read about the eBook, click on link.
You will be transferred to the Blish web site.
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Enter the BlishID: 55778
Careers in Computer Software and Hardware
If you're fascinated with technology and prefer working with words and symbols than with transistors, software may be the career for you. Software does require a different skill-set than hardware engineering but the basic characteristics-a desire for an elegant solution, a need to make things work, patience, and creativity-are similar. The working environment for a software engineer is slightly different from that of someone in hardware in that the former is a little more independent. Though team-based, most software workflows require a lot more solo work.
The hardware industry is far ranging, its products showing up in places you might not expect. Of course there are the giant servers, the desktop computers, the game consoles. But there are also the microchips that go in cell phones, into talking teddy bears, into car engines. All present characteristic and sometimes unique challenges-so, if you're the type who always loved taking apart toys, is obsessed by circuit diagrams and all that arcane stuff, don't just look at computer companies for potential jobs. And, in your search, don't forget to look at the companies that make products that connect to all of the above: printers, keyboards, microphones, diagnostic devices are all "hardware."
This WetFeet Insider will tell you what to expect in the computer software and hardware industries and how to get into them. Read this insider to learn:
- Who the major players are and what products they produce.
- How the major trends of consolidation, downsizing, and outsourcing affect you, the job seeker.
- The range of positions available in these industries -- from software engineer to marketing communications specialist.
- What a typical day in the life is like for a few veterans.
- What the hours are like, and the compensation you can expect.
- What to do (and not to do) before and during the interview.
To read about the eBook, click on link.
You will be transferred to the Blish web site.
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